Second Life and the Virtual World Market
Second Life is an online virtual world where people can join as avatars and start building a life by making friends, owning a home and getting a job. Second Life is very popular today because it gives individuals the opportunity to be who they want to be in a new world, full of exciting possibilities. People can start their own business in Second Life and global companies can advertise all their products in this virtual environment. Second Life is full of marketing opportunities for businesses all over the world.
Because Second Life users are very active in the web environment, global pharmaceutical companies have decided that advertising their products on this gaming platform is essential for boosting up their sales. All SL users have available credit cards, are impulse buyers and are interested in everything that is new and also affordable.
Big pharmaceutical brand are omnipresent in the SL environment because they discovered a potential audience. SL users are young and used to buying things online. They want things to be delivered to their homes and don't waste their time with traditional marketing options. The SL audience is the ideal audience for big brands and companies all over the world that can put their products in the virtual 3D model world and increase sales.