Second Life Business Features
Second Life gives you the opportunity to create an avatar and develop its life by different ways within the virtual world, but there is another feature that has been growing within this online community and that is the creation of virtual infrastructures for enterprises and educational institutions.
In order to make the virtual world of Second Life more realistic, Linden Lab created the feature available only for companies to make a virtual infrastructure of their enterprises, feature that has been gaining popularity over the years as it is very practical and it is normally used to hold private events, practice any kind of corporate communications, conduct training sessions in 3D immersive virtual learning environment (which is a very stimulating process for employees instead of the normal boring process), simulate business processes, and prototype new products.
Another feature related to business is the creation of a Virtual University Campus. Since 2008, the University of San Martin de Porres of Peru has been working on Second Life business virtual world, developing prototypes of Peruvian archeological buildings, and training teachers for new paradigm of education, being the first university to use this technique. It has been very appealing to students and teachers and became really trendy among different universities in the US.
Also, another business feature that is very successful is the implementation of public advertisement around the virtual world, so don't get so surprised if you ever see a McDonald's billboard. Many companies are using this system taking advantage of the popularity of the game, from Burger King to even better companies Billboards are spread around this virtual land. So overall, whether you want to just play and develop the life if your avatar or if your approach is more professional and business or studies related, Second Life provides you with a great tool to make it happen.